01
The launch keeps slipping.
Every new feature drags three old ones along with it, and the roadmap has turned into a list of workarounds.
Releases · Roadmap · Workarounds
Your next launch shouldn’t wait for your codebase.
Growth architecture for high-scale B2C · US & Brazil
We help high-scale B2C companies get their next release out faster. We fix what’s in the way in the architecture, so your team doesn’t have to spend months paying down technical debt before it can grow again.
Years building software
25
Downtime during modernization
Zero
Time to unblock a launch
Weeks
Working across
US & Brazil
01 / The blocker
You probably don’t need a rewrite.
You need the one structural change that unblocks the next twelve months. Without stopping operations.
02
The integration keeps getting pushed back.
A payment provider, a marketplace, a logistics partner. They need something the platform can’t give them yet, so the deal just sits there.
Payments · Marketplaces · Logistics
03
The rewrite is too expensive to start.
Nobody can pause the business for a year. So the debt stays where it is, and the team keeps paying interest on it.
Technical debt · Compound interest
02 / Fit
We work best with a certain kind of company.
This is for you if
- You run a consumer product with real traffic and somewhere between 10 and 60 engineers
- You can point to the launch, integration, partnership or market your system is holding up right now
- You want an architecture that fits your next stage and your budget, not a textbook rewrite
- You want the modernization done in production, next to your team, with no downtime
This is not for you if
- You’re still looking for product-market fit
- You’re looking for developers by the hour
- You just want a report
03 / The method
RAMPA: from blocked
to shipping, in that order.
Five steps, always in the same order. We fix what’s urgent before touching anything else, and we leave behind something your team can run without us.
04 / The first call
One call. Three things you walk away with.
Thirty minutes with Filipe, free of charge. Bring the release you’re working toward and whatever is getting in the way.
What you get from the call
- 01
A read on your context
We look at your product, your team and the release you’re working toward, and point out where the architecture is really slowing you down.
- 02
Technology assessment
How your legacy stack is holding back your team and your release cycles, and how we can change that incrementally.
- 03
A way to get it shipped
How a clear roadmap, close collaboration with your engineering team, good communication and real accountability can improve your time-to-market.
That’s yours to keep, whether we end up working together or not.
05 / Results
What “unblocked” looks like.
Trusted Health · Healthcare marketplace
More users finding the platform
Built growth features and optimized SEO and structured data for Google Jobs Search.
About 30% more daily new users · 2021–2023
Giant Eagle · E-commerce · via Hatched Labs
A faster storefront
Refactored the Next.js storefront with server-side rendering and static site generation.
300% performance improvement, as reported · 2018–2021
FLEXE · Logistics
Queries that kept users waiting
Removed N+1 queries and optimized complex database joins in the logistics platform.
Query times: over 20 seconds to under 2 seconds · 2025
06 / About · Founder and principal architect
Filipe Abreu
Consumer platforms · Healthcare & e-commerce
Growth engineering at Trusted Health, plus e-commerce architecture and development for Giant Eagle and Munchery through Hatched Labs.
Hands-on architecture · From conception to launch
Years of turning product goals into architecture, shipping with cross-functional teams, and passing on what he knows through mentoring and code reviews.
São Paulo · English & Portuguese
Based in Brazil and used to working with US and European teams. Filipe works directly with yours, so architecture decisions actually make it into delivery.
07 / Questions
A few straight answers.
From the blog
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Read article08 / One call. If the blocker isn’t architectural, we’ll tell you.
Tell us what your codebase is holding back. We’ll tell you how fast it can ship.
Bring the launch, integration or decision that’s stuck.We usually reply within one business day.